A counter persuasive messaging strategy (PsyOps)
A counter persuasive messaging strategy (PsyOps)
The herd is being led to the edges of an abyss.
Something must be done else the ignorant and unaware will fall into what is best described as Hell. A trap has been set that few can perceive.
We have to assume that people will not falter from their established beliefs. In fact, doing so would produce significant mental stress causing them to react with rejection, projection, or worse.
In simplified language, “we should push people in the right direction.”
Consider belief akin to momentum. It would be foolish to full-stop a heavy object in motion, but making slight alterations to its direction could prevent a collision.
People fall into roughly four categories. These categories are somewhat arbitrary — and in reality its more of a spectrum — but the categorical approach helps to classify different messaging strategies.
A different strategy is required depending on what category an audience falls into.
The left side of the spectrum from Figure 1 is easier to convince through authoritative means than the right side. The messaging strategy discussed is aimed at those who have some and most belief, i.e., the 40% audience in the middle. Assume the 30% on the far left side has minimal response to counter messages.
I joke a little with the language “left” and “right,” because this distribution is a function of belief. Different types of messages may push someone left or right on the spectrum depending on perceptual opposition or acceptance to a class of beliefs.
In general, there are two main messaging approaches: Coarse and fine.
A coarse approach relies on a broadcast, because the scope of its audience is broad. The fine approach is one-on-one.
This strategy should work for both coarse and fine approaches.
Current Models
There are 2 models that help describe brainwashing, persuasion messaging and PsyOps phenomena — the point model and wave model. Both types of models are commonly used in simulations and control systems. It’s nothing new, just tweaked.
Everyone speaks their own language with emotional interpretation.
Communication occurs through a symbolic interchange.
Message acceptance occurs in 5 stages along a narrative:
Awareness.
Consideration.
Conversion.
Loyalty.
Advocacy.
All communication travels across waves with periodic cycles.
Information is modulated on carrier waves through superposition.
Signals transitively encode information across domains through correspondence.
Synchronized correspondence increases signal amplitude through resonance.
A strong signal synchronizes a wave after enough cycles and frictional dissipation.
The PsyOps Basics guide provides detailed implementation and execution.
Signal Hijacking
If I had a personal choice, I would not opt for these methods.
Unfortunately, a significant portion of the population no longer responds to traditional ethical and logical conversation, and are now at risk from their own behaviour. These people have fallen into the emotional and physical minds — which I call the pathetic and bestial minds — and effectively behave like children, or worse.
Regretfully, this is the only mechanism they currently respond to.
The goal is not to convert these individuals to your world view, but rather to modify their behaviour to become less destructive. This is the ethical premise for the use of these methods — aversion of destructive behaviour.
At the very least, understanding this system may help you spot manipulative messaging in your everyday life, which you assumed was coincidence.
Formalism
I present a simple formalism to summarize the technique using discrete symbols.
This simple formalism is derived from a finite state machine model of the pathetic and bestial mind, which is not discussed for reasons of readability and understandability.
I apologize to those who are unfamiliar with or dislike mathematical syntaxes.
The technique I describe does not attempt to change beliefs, but rather leverages the emotional association with existing beliefs to alter behaviour. This assumes an initial belief (b{0}) and a set of internal functions that resolves that belief to behaviour.
In nominal conditions, behaviour (h{0}) is described through functional composition.
Assume the initial belief is too difficult to change, i.e., the subject is already an advocate. To adjust behaviour, new information (i{new}) must be provided that composes the initial belief to construct a compound belief from new information.
New behaviour (h{new}) is created through composition of new information that encodes a compound belief, i.e., a new belief based on initial belief.
This technique does not change people’s minds regarding their initial beliefs, but rather introduces new information that extends their existing beliefs, which instead produces positive behaviour as opposed to initial destructive behaviour.
Again, this is not the preferred method to communicate with people, because it’s classified as perceptual manipulation.
However, the prescribed technique should be effective enough to alter behaviour provided the information and compounding technique is accepted through attention, consideration and conversion phases as per the point model.
Practical Application
Step 1 — Synchronize to carrier
Communicate in their space with their vocabulary.
Blend in and don’t stand out.
Use the accepted colours, words, phrases, images and cultural ideas.
Step 2 — Introduce narrative and conflict
Illicit agreement with established positive messages.
Introduce conflict through established antagonists.
Offer a compounding belief as solution that produces new behavioural traits.
Step 3 — Positively reinforce behaviour
Continue communicating on their carrier.
Positively reinforce prescribed behaviour and vilify nonconformity.
Nudge audience to a new carrier with new vocabulary.
This should be nothing new, because this is the exact technique being used against the public. However, instead of encoding negative behaviour, this application should encode positive moral behaviour.
Note that the most effective way to gain attention, hold attention and convert is through high quality entertainment.
This strategy requires a variety of talent. Writers, graphic designers, filmographers, audio engineers, etc. One piece of entertainment will not be sufficient. However, entertainment in multiple domains, with variety and several high quality outstanding pieces should work effectively.
Get together with like minded creators and assemble a team.
Examples
The technique involves using established colours, words and images to synchronize with a belief that influences behaviour. The established imagery and language forms the initial belief system. Layout and shape help guide conversion.
PsyOps Basics provides more detail for implementation and execution.
Please be aware I’m not a graphics designer!
Since Ukraine has a positive emotional association, leveraging the colour scheme — Sapphire (#005BBB) and Cyber Yellow (#FFD500) — is an effective synchronization method to gain attention and consideration, as well as the LGBTQ+ flag. Typical antagonists are Russia, Trump, climate change, COVID and the “right wing.”
Below are a few exaggerated examples to demonstrate the concept. These examples were selected to specifically highlight the methodology and be obvious (although some might fall for it…). Please note that a final product should be subtle and natural.
The selection of colours, words and themes depends on the target audience and their mental capacity — always trying reasoning first.
Understand the risks associated with these strategies.
(e.g., Rejection could produce the opposite effect).
The association in Example 2 may cause a quick glance to associate MAGA/Trump with physical cash, which would have the opposite effect.
Risks for each product should be assessed and monitored.
Example 1
Objective: Food processing plants have been destroyed and government will attempt to use food scarcity to control masses. Encouraging people to increase food independence will minimize that risk. Food independence requires high quality local compost. Encourage local composting and gardening.
Tactic: Leverage positive sentiment of Ukraine, “protection” symbolism of masking and feed that into climate change antagonism. Climate change induces a negative sentiment of anxiety. Offer composting and gardening as a solution.
“Did your part,” “our” — Group positive emotion.
“Protect our community” — Group positive emotion and self-image boost.
‘Diverse’ mask image — Leverage COVID, CRT and women’s rights imagery.
“Protect” and “planet” — Leverage COVID and climate change vocabulary.
Image of worms and compost — Positive sentiment of nature.
“Start” — Call to action.
“Socialized” — Leverage social democrat/communist vocabulary.
Be a hero and help planet — Action to compost and garden.
Example 2
Objective: The banking system will eventually collapse and result in a bail-in, thus locking bank deposits within the system. A CBDC may be offered as method to access deposits. Encourage people to use cash instead of cards.
Tactic: Use ‘right wing’ and Trump emotionally sensitive words to illicit a sense of fear and threat. Use the word ‘infected’ and attack on ‘trust’ then superimpose with a symbol of ‘trust.’ Offer a simple solution that requires some effort.
Make America Great Again — Emotion trigger.
Trump and Corporate building — Emotional trigger.
LGBTQ+ faded flag — Emotional comfort.
Right Wing Extremism — Fear, anxiety and anger.
“Infected” — COVID training, “trusted systems” — Confidence and urgency.
Solution is smaller, requires effort and increased focus — Action to use cash.
Risk — Quick glance may associate MAGA/Trump with physical cash.
Example 3
Objective: Reduce personal debt to minimize government and corporate influence over individuals.
Tactic: Leverage positive sentiment of Ukraine and negative sentiment of Russia. Use self image conflict and introduce debt reduction as solution.
“Putin” — Emotional trigger.
“Interfered” — 2016 election emotional trigger.
Ukrainian logo, flag and colour — Reinforce emotionally positive symbolism.
Male with glasses — Intelligent liberal feeds positive self-image or ignorant white male narrative.
Frustrated looking at bills — Unreasonable cost of living, because of Putin
“Get back,” “show him” — Self-image gratification.
Solution is to minimize ‘debt’ — Word repeated twice.
Example 4
Objective: In Canada over 100+ young doctors have died suddenly after the COVID vaccine mandates. There is no MSM or government coverage. This example could increase public awareness through community messaging.
Tactic: Leverage trusted Canadian flag symbolism and red subliminal reaction. 100+ doctors while showing 8 provides up to 12 unique variations. Produces initial trust via symbolism, subtitle creates emotional conflict, smaller right text creates guilt and shame, and larger right text offers solution of trust and more information. This example could be used as a guerrilla PsyOps Product that is mass produced in variation and publicly posted.
Canadian Flag — Symbol of trust.
Red border — Pseudo Canadian flag and alert/alarm colour.
Title — Draws in attention.
Subtitle — Use “Died Suddenly” keywords and makes implication to ‘mandates,’ but not vaccine to avoid specificity and assertoric. Risk: ‘Mandates’ still could infer ‘anti-vax misinformation’ — could use ‘lockdowns’ to be even less specific.
Right small text — Reiterate Government messaging to induce guilt.
Lower right text — Reiterate Government messaging and provide name for additional information.
When producing a PsyOps Product, one should ideally utilize the expertise of a graphics designer or other media expert. This document provides a suggested technique to draft product requirements.
Conclusion
The more people drafting and producing structured PsyOps content, the stronger the counter signal.
We’re in an Information War, which some called 5th Generation Warfare. I call it the Invisible War. This is a war that decides a future of liberty or totalitarianism.
Being able to influence the pathetic and bestial minds is a critical strategic asset. However, we should not forget our principles must be based on ethics and logic, else we succumb to the same forces we attempt to harness.
Let truth and the human spirit be your guides.